PROVIDING CONSUMER INSIGHTS. GENERATING INNOVATIVE IDEAS. DEVELOPING SUCCESSFUL STRATEGIES.
MKS is a full service market research company with over two decades of experience and expertise in the complete range of research services. Our home-base is Luxembourg in the heart of Europe, but most of our projects are executed and conduct internationally.
25 years of research expertise in a broad range of industries, products and services shaped us into specialists on holistic and complex research projects. We combine accurate fact finding with creative problem solving solutions to successfully support strategic marketing decisions. We have extensive capabilities in conducting both qualitative and quantitative research methods and combining them with digital solutions.
MKS is well-versed in employing various multivariate techniques in both business and household research, helping our client's “mine” ALL relevant information to better understand their market and consumers, whether it be B2B or B2C.
Our team excels in market research, data collection methods, and analytics: working for and being trusted by demanding clients only increased our precision for delivering meaningful results and guiding our clients towards the successful implementation of innovative marketing strategies.
Today’s market dynamics are strongly influenced by individual value change accompanied by overarching streams - resulting from social, economical and technological change. Millennials and Digital Natives are setting the pace and loyality diminishes more and more. More...
Following the concept of customer centricity makes it indispenisble to explore B2B and B2C target groups on their deep-lying emotions, motives and usage behavior. Depending on the type of customer and research objectives, an efficient and valid approach is absolutely essential. More...
Whatever phase in a life-cycle of a product, customers are the most important source to streamline and max out the innovation process and marketing strategies. Co-creation, concept-tests, UX or pricing researches helps to reflect inventions and to head for the most promising positioning. More...
Brand & Communication
A strong, unique brand identity and the identification of relevant touchpoints are major challenges within digital change. By exploring customers´ emotions, testing possible communications routes and analyzing relevant media channels, marketers are capable to build up powerful brands and pathways for an effective communication. More...
Learn from your customer to always stay on top. A continuous feedback dialogue with your customer delivers valuable and actionable insights - guaranteeing market success and the chance to detect future problems before they even occur. More...
Get an impression about how we work: Discover our client´s objectives, approaches and outcomes of our projects. Contact us to discuss your objectives and to create a tailormade and efficient approach for your research question (+352 - 26 70 71 / inte...@mks-research.com)
with Trend Research
Optimize Product Positioning
Winning the Market with
- B2B Research
- Customer Satisfaction
- Ethnography & Observation
- User Experience/UX
- Usage & Attitudes
- Usability Tests
- Product Clinics
- Innovation & New Product Development
- Concept Lab
- Co-Creation & Idea Generation
- Insight Activation
- Online Research
- Desk Research
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